Starbucks Social Media Marketing Strategy

Starbucks Social Media Marketing Strategy In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its social media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.

Medgar Evers

Medgar Evers Medgar Evers was a civil rights activist whose life was cut short due to the racism and discriminations towards blacks in his time. Medgar Wiley Evers was born on July 2, 1925, near Decatur, Mississippi. He grew up on a small farm that his father owned along with 5 other siblings. Evers strived to get his diploma by walking 12 miles to and from school every day, until 1943, when Evers was inducted into the army along with his brother Charles Evers. He fought during WWII he was honorably discharged as a sergeant in 1946.He returned home and two years later he started to attend Alcorn College majoring in business administration. He was very active people in college a member of the debate team, the school choir, football team, track team, and was also the president of his junior class. He was listed in the â€Å"Who’s Who in American Colleges. † He received his BA degree a year after he married Myrlie Beasley and they would later have 3 children. They moved af ter Evers found a job as an insurance salesman in Mound Bayou, Mississippi.He and his brother Charles Evers were apart on the Regional Council of Negro Leadership (RCNL) where he helped organize a boycott of public restrooms that blacks couldn’t use. Medgar tried to enroll into the University of Mississippi Law School in which he was rejected. He filed a law suit against the University as an attempt to defy segregation in the school. The NAACP later chose Evers to be their first field secretary to represent them. Evers attempted to desegregate the University of Mississippi by trying to enroll James Meredith an African American.Meredith was later accepted in the University of Mississippi which lead to a riot on campus leaving two white men dead. Evers also investigated the murder of Emmett Till and supported Clyde Kennard, all of these event lead to more hatred towards him from the whites. He was becoming a target to many white supremacists he came across many problem and alte rcations and still remained non-violent. On May 28, 1963, a Molotov cocktail was thrown into his house and he was almost run over by a car after he was leaving from the NAACP office.But a day after president JFK’s speech to support civil rights Evers was shot in the back. He was shot by a member of the KKK and also white supremacists named Byron De La Beckwith. Beckwith was tried for Evers murder two times and both trials ended with no verdict so he wasn’t sentenced. But, the third times he was tried he was found guilty and sentenced life in prison in 1994. It took 31 year for Evers murderer to be convicted of a murder due to racism and discrimination. In addition, Evers was later honor when they named a college after him in Brooklyn, New York in 1969.

Approaches in Decision Making for Foreign Policy Essay

INTRODUCTION Foreign policy is the relation between the states. â€Å"Foreign policy is an activity of the state with which it fulfils its aims and interests within the international arena† (PatriÄ , 2013, p. 1). Foreign policy has many definitions by the other scholar. According to Laura Neack, which is cited from Charles Herman,(n.d), he mentioned foreign policy as, â€Å"The discrete purposeful action that results from the political level decision of an individual or group of individuals†¦ [it is] the abservable artifact of a political level decision. It is not the decision, but a product of the decision† (Neack, 2003, p. 25) There are a lot of approaches that can be applied in making decision for foreign policy. The example of the approach is†¦show more content†¦That means, their approach was had rationality in doing decision making of foreign policy. According to Slantchev, â€Å"the rational actor model treats foreign policy choices as products of the following idealized sequence. Given some problem, a rational decision maker takes into account the foreign policy goals of the nation and determines which ones take priority over others.† (Slantchev, April 19, 2005) From this context we know that the actor which is rationality have to come over the decision making to achieve their goals in term of foreign policy. By the way, according to Slantchev, â€Å"To recapitulate, the rational actor model hypothesizes that people are rational in the sense that they choose actions that somehow help them achieve their goals. This may not look controversial. However, one may well wonder about the ability of the actors to relate means to ends in an effective way. This is the individual limitation critique† (Slantchev, April 19, 2005). Besides that, the rational actor had some critique in term of doing their approach of foreign policy decision making. Yet, somehow the issues came out by the actor was do not have control over the implementation in their decision making. Therefore, it was called â€Å"principal-agent problem, or the organizational critique.† (Slantchev, April 19, 2005) Within our understanding about this critique, for example, you want certain goals achieved butShow MoreRelatedU.s. Foreign Policy Approaches1424 Words   |  6 PagesThe United States (U.S.) uses two approaches to their foreign policy. The first approach is realism. This viewpoint stresses that the principal actors, states, will pursue their own interests in an anarchical world. States will try to establish a balance of power that restrains aggressive states from dominating weaker ones. The second approach is idealism. This view stresses that states should transform the system into a new international order where peace can prev ail. This approach emphases theRead MoreForeign Policy Is Shaped Based On The Best Interests Of The Country1600 Words   |  7 PagesForeign policy is shaped based on the best interests of the country. 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“Estimated to be diagnosed in 1 of every 8 women in their...

â€Å"Estimated to be diagnosed in 1 of every 8 women in their lifetime, breast cancer continues to present a public health concern (Haber 2322)†. Breast cancer is not biased. It affects men and women of all races and ages. â€Å"Cancer represents 30% of the burden posed by no communicable diseases in the Region of the Americas of the World Health Organization (Luciani, Silvana 640)†. In men it affects less than 1 percent of the population. Routine mammograms and checkups are not only healthy but can also save lives. Giving the doctor thirty minutes of your time could ultimately mean the difference between life and death in some cases. Many people think if they do not feel any lumps in their breasts there is nothing to worry about. That is not†¦show more content†¦Mammograms are probably the most important tool doctors have in diagnosing breast cancer. Although they do not prevent one from acquiring breast cancer, it does help diagnosing as early as possible. â€Å"Mammography has a false-negative (missed cancer) rate of at least 10 percent (Wikipedia)†. Mammograms rarely miss cancerous cells. That of which they do miss is because of the density in the breast. A false negative is more common among younger women due to the fact that younger woman have more density in their breasts. There are four different categories found by mammograms: 1. easily treated cancers. 2. aggressive cancers that are detected too late. 3. slow-growing cancers that ultimately will not harm or kill a patient before natural causes do, and 4. a small number of cancers who treatment outcome is better because of early detection. Mammograms will help to find all kinds of cancers that are undetectable by self-examinations. Women from their twenties to thirties should get a mammogram every three years while women forty years old and older should get annual checkups (unless there is an issue that is found, which will usually cause checkups to be every 3 to 6 months). Annual checkups can help detect cancer early on, which in return would have less severe results. â€Å"Even for women 50+, skipping a mammogram every other year would miss up to 30% of cancers (mammography)†. The benefits and risks of mammography differ by age. InShow MoreRelatedThe Importance Of Mammograms And Self Examinations1465 Words   |  6 Pages The Diagnosis It was a cold day in Utah and I was on my way to the Salt Lake City Regional Hospital for my yearly mammogram. I have no history of breast cancer in my family but I still worried about it, especially after watching my best friend go through treatment. My appointment was in the afternoon so I had to leave work early. My husband offered to go with me and give me moral support since these appointments always scare me. I had a feeling something was wrong and I knew deep down the outcomeRead MoreRisk Factors Of Breast Exams And Mammograms722 Words   |  3 PagesExams and Mammograms.† In this project, I found two peer-reviewed articles about the cultural barriers (and how to overcome them) between mammograms and Asian American women. These articles taught me how to better approach our audience and influenced the way I edited the sections, â€Å"What is Breast Cancer?† and â€Å"Risk Factors of Breast Cancer† to cater to our demographic. In addition, I found three more peer reviewed articles about breast cancer prevention, screening and diagnostic mammogram screeningsRead MoreWomen Should Have 3d Mammograms1394 Words   |  6 Pages Women Should Have 3D Mammograms Standard Number; 6.4.D Technology has changed drastically over the last several decades; for instance, telephones have gone from rotary style with party lines to individual wireless phones the size of your palm. Similarly, mammograms have gone through a transformation due to technological advances. In the past, mammograms were performed by compressing breast tissue, and a series of 2D pictures were taken. This process took a long time and was very painful and uncomfortableRead MoreMammograms: Powerful Breast Cancer Essay885 Words   |  4 Pages{text:bookmark-start} Mammograms {text:bookmark-end} Mammograms are important to have because it not only affects women over 40, but it affects young and men also. A mammogram (also called a mammography exam) is a safe, low-dose x-ray of the breast. A high-quality mammogram is the most effective tool for detecting breast cancer early. Early detection of breast cancer may allow more treatment options. It could even mean saving your breast or your life. Mammograms a re probably the most important toolRead MoreApplication Of Higher Order : Features On Mammograms Essay1701 Words   |  7 PagesApplication of Higher Order GLCM Features on Mammograms Vrushali Gaike1, Nazneen Akhter1, K.V. Kale1, Prapti Deshmukh2 1Department of Computer Science I.T., Dr.Babasaheb Ambedkar Marathwada University, Aurangabad, India. 2M.G.M’s G.Y.Pathrikar college of C.S I.T, Aurangabad, India vrushaliranmalkar@gmail.com, getnazneen@gmail.com, kvkale91@gmail.com, prapti.research@gmail.com Abstract— Photographing the changes in internal breast structure due to formation of masses and microcalcificationRead MoreWhy Are Mammograms Vital For One s Health?1582 Words   |  7 PagesWhy are mammograms vital to one s health? The most important reason why is because mammography detects breast cancer. Around 12% of women in the United States will develop invasive breast cancer (BreastCancer.Org, 2016). The most common type of breast cancer is called invasive ductal carcinoma. This type of breast cancer is found in 80% of women (BreastCancer.Org, 2015). Invasive ductal carcinoma remains to be a serious problem for men and women, and here is why. This type of breast cancerRead MoreThe Effects Of Mammograms And How They Can Save Their Lives1286 Words   |  6 Pagesage to get mammograms would drop to the age of 50 instead of 40? According to Ph.D. Diana Zuckerman and Ph.D. Anna E. Mazzucco, this is what the â€Å"U.S. Preventative Services Task Force recommends† on doing (Zuckerman, Mazzucco 1). This is a big change in women in that, now women may feel more comfortable with the idea of getting mammograms done, but at a later age. Mammograms have been used for some time now and they have proven to help save lives of women. People might argue that mammograms are notRead MoreWhile Having Regular Mammograms Every Two Years Does Not749 Words   |  3 PagesWhile having regular mammograms every two years does not guarantee you will not get cancer, it may however detect the disease early. Cancer screening makes sense; identify and treat cancer before you know it’s there. The theory behind this is to catch cancer in t he initial stages and it will be more curable. This in turn, reduces deaths due to the disease. Nurse Practitioner Veneta Masson, author of â€Å"Why I don’t Get Mammograms† argues the topic of how routine mammograms don’t save lives. MassonRead MoreComputer Aided Mammograms And Trans Atlantic Data Transfer Privacy1726 Words   |  7 PagesComputer-Aided Mammograms and Trans-Atlantic Data Transfer Privacy Garrett Gutierrez CSE 485: Capstone I #80015 12:00 PM - 1:15 PM Introduction: As new technologies emerge, they cause new and surprising impacts on the world, which shape how people experience life. Yet, these advancements in computing and engineering may have some negative consequences. Thus, they become controversial issues. Two recent issues in the computing and engineering field are the effectiveness of computer-aided mammograms in theRead MorePolicy Argument : The Policy Of The New Guidelines On Mammograms And Children And Guns816 Words   |  4 Pagesreasoning framing policy problems, which arise at all stages of the policy delivery process. The two policy maps will analyze the pros and cons of the new guidelines on mammograms and children and guns. Mammograms New guidelines recently issued recommend that women with an average risk of breast cancer start having mammograms at the age 45 and continue having them until they reach the age of 54. Then after the age of 54 every other year for as long as they are healthy and likely to live another